Apple’s Mac line is lagging behind its other products. In fact, it’s the company’s lowest-selling product line, trailing even the Apple Watch. Despite macOS being a standout platform, the Mac struggles to compete globally, especially against Windows PCs.
The rumored budget MacBook could be Apple’s first real chance to rewrite this trajectory and attract a larger user base.
Mac Is Apple’s Weakest Product Category
The Mac used to define Apple, but today it lags behind other products. iPhone leads with roughly 230 million units sold in 2024, followed by AirPods at 66 million, iPads at 57 million, and Apple Watches at 40 million. Macs, by comparison, sold only about 23 million units.
Although Mac revenue positions it second in Apple’s portfolio, low unit sales show the product line underperforms. Global PC shipments further emphasize this: Macs accounted for just 9% of the personal computing market in 2024.
Even with the M-series processors introduced in 2020, Mac sales have only slightly improved. While other Apple products dominate their categories, Mac remains far behind — signaling a need for change.
Apple Needs a Budget MacBook
The rumored low-cost MacBook could target students and average consumers who need a capable, affordable macOS notebook. Currently, most Macs exceed $1,000, with the MacBook Air starting at $999 and the Mac mini at $599.
Apple’s premium pricing strategy has worked for profit, but millions of potential customers cannot afford these devices. A competitively priced budget MacBook could unlock a massive new audience.
What to Expect from the Budget MacBook
According to Bloomberg, Apple’s first low-cost MacBook, code-named J700, is in testing and early production with a potential launch in the first half of 2026. Key details include:
- Processor: Apple A-series chip (similar to iPhones) providing sufficient power for browsing, document work, and light media editing.
- Display: 13-inch LCD screen.
- Price: Around $600.
This affordable notebook could attract iPhone users who currently rely on Windows PCs and expand Apple’s reach among students, schools, and businesses.
Impact of a Budget MacBook on Apple
While a single device won’t immediately revolutionize Mac sales, it will increase Apple’s share of the global PC market. Follow-up models and continuous updates will likely sustain momentum, giving Apple a stronger presence in a segment historically dominated by HP, Lenovo, and Dell.
The budget MacBook represents a strategic pivot — Apple can finally offer a product that balances affordability with macOS performance, opening doors to millions of new customers worldwide.
Conclusion
Apple’s Mac line has long been the company’s weak spot, but the budget MacBook could change that. By offering a capable and affordable macOS device, Apple stands to attract new customers, compete effectively with Windows laptops, and grow its share in the global PC market.
